Build a Performance Pay Plan That Actually Works.
Get in the room at RDS with Aaron, Dan, and our coaching team. You don't leave until your performance pay model — the math, the structure, and the rollout script — is on paper and ready to run.
Seats are limited. This event sells out.
Hourly pay is the leak.
Most lawn care owners have a profit problem they're misdiagnosing as a pricing problem or a marketing problem.
Hourly puts the owner and the employee on opposite sides of the clock. You want the work done. They're watching the minutes. The tech who wants to clock out at 4:30 and the tech who wants to bank extra hours are both pulling against your margin — and neither one is thinking about your profit. That's not a people problem. It's a pay-plan problem.
The fix is paying for production instead of paying for hours. It's the same model Aaron has been running in his own company since 2021 — and it's the single biggest reason lawn care companies go from breaking even to 20% net profit.
But building it isn't a one-hour conversation. You have to get the math right. You have to map it to your specific services and crew structure. And you have to roll it out without blowing up your team. That's why this event exists.
Owners Who've Been
In That Room.
"For three years we've been searching for why are the numbers not matching up? Why does it say we're earning this, but there's nothing left at the end? ... Now we understand our numbers."
"If I can get my techs to work harder knowing that they're gonna make more money, it's a win-win-win."
"The leadership team that Lawn Care CEO has is like nobody I've ever met before. I've never got so much of a perspective from another leadership group than I really have from Lawn Care CEO."
"I initially came just to help my company grow, help build a better culture at the company, make guys happier with their pay, and really wanna build it up to something that means something."
Limited seats available · Mount Holly, NC
By Friday at noon, you'll have:
Real deliverables. Built on your business, with your numbers, in your hands.
You Had to Be There.
October Is Next.
These are the operators who showed up in Charlotte last July and left with a working performance pay plan. Here's what two days at RDS looks like.
October 22–23, 2026 · Mount Holly, NC · Seats are limited.
Reserve My Seat →Built for implementation.
No fluff. No filler. We move fast because you have a business to run on Monday.
It doesn't end at noon on Friday.
Implementation is where most events die. We built in what keeps it alive.
Real Results From
Real Lawn Care Owners.
I was extremely hesitant about Performance Pay at first, but after attending the workshop, I truly see its value. It completely changed my perspective on how Performance Pay can benefit a business. I only wish the workshop had been recorded so I could watch it again and share it with my Office Manager.
The Performance Pay Workshop was a powerful day and a half. I saw a lot.
It exceeded my expectations. The workshop was excellent, and the information shared was extremely valuable. I left feeling very confident about implementing a performance pay system in my business.
One ticket. The whole stack.
Everything you need to actually leave with a working pay plan.
Bring a business partner or key team member. Limit one guest per company.
Seats are limited. Mount Holly, NC · October 22–23, 2026
Be honest with yourself.
This event isn't for everyone — and that's intentional.
✓ This is for you if…
✗ This is NOT for you if…
The people actually running this.
Not consultants reading a deck. An operator who's run this exact pay model for five seasons, and a leadership coach who built the culture framework that makes it stick.
Getting to Mount Holly.
Questions, answered.
Ready to Build Your
Pay Plan?
Seats are limited. This event sells out. If you're serious about switching to performance pay before the end of the year, this is where it happens.
Two days. Your numbers. A real plan you can run on Monday.
Reserve My Seat →