Programs

Three Programs.
One Goal: CEO.

Every program is built to meet you exactly where you are — and move you to the next level. Whether you're just breaking $300K or pushing past $1M, there's a path with your name on it.

No long-term contracts
Free strategy call first
We only take clients we can help
📈 Real Operator Results
Business Health Overview
CEO Mode
Before
60
hrs / week
After
3–4
hrs / week
Revenue Growth
$50M+
Revenue Coached
100+
CEOs Scaled
30 yrs
Industry XP
The Path

Pick the Level That Matches
Where You Are Right Now.

Every program is designed to move you to the next one. Start where you are. Build to where you want to be.

$0 – $350K
Starting Out
DIY Membership
$97/mo
DIY Membership
Full framework, KPI tools, SOPs & podcast archive at your own pace.
$350K – $1M
Growing Fast
Accelerator
$750/mo
Accelerator
1-on-1 coaching, 90-day roadmap & weekly accountability sessions.
$1M – $5M
Scaling Up
Fractional
$2,000/mo
Fractional
In-person site visits, deep-dive audit & hands-on implementation.
$5M+
CEO Mode
Freedom
3–4 hrs/wk
The Goal
Team runs itself. Cash flows. You lead — not mow.
Choose Your Path

Three Programs.
One Goal: CEO.

Pick the level that matches where you are right now — every program is built to move you to the next one.

Most Popular

DIY Membership

For annual revenue of $0 – $350K
$97 /mo

All the tools, systems, and strategies you need to run a profitable, organized, and scalable lawn care business — at your own pace.

What's Included
  • Full Lawn Care CEO methodology & framework
  • KPI templates and financial tracking tools
  • Hiring, training & HR systems
  • Pricing & estimating playbooks
  • Operations & scheduling SOPs
  • Full podcast episode archive
Get Started for $97/mo →

Cancel anytime. No contracts.

White-Glove

Fractional

For annual revenue of $1M – $5M
$2,000 /mo

Hands-on coaching, remotely and in person. We come to your location to understand your business up close and work side by side on real transformation.

What's Included
  • In-person site visits to your location
  • Deep-dive business audit & transformation plan
  • Side-by-side implementation support
  • Regular check-ins & ongoing accountability
  • Culture, leadership & team development
  • Everything in Accelerator included
Apply for Fractional →

Remote + on-site visits. Real transformation.

Not sure which fits? Book a call — we'll figure it out together.

The Process

How It Works.
Start to Scale.

No guesswork. No pressure. Just a clear path from where you are to where you want to be.

1
Book Your Free Strategy Call Click to expand
A 30-minute conversation about your business. No pitch, no pressure. We want to understand where you are, what's breaking, and whether we're the right fit for each other.
  • 30 minutes, zero obligation
  • We ask about your revenue, team, and top bottlenecks
  • We tell you honestly which program (if any) is the right fit
  • You'll leave with clarity — whether you join us or not
2
Get Your Custom 90-Day Plan Click to expand
If we're a fit, we build your personalized roadmap — based on your numbers, your team, and your biggest bottlenecks. You'll know exactly what to work on and in what order.
  • Custom KPI scorecard built from your actual numbers
  • Top 3 bottlenecks identified and prioritized
  • 90-day execution plan with weekly milestones
  • Team + org chart review and recommendations
3
Execute, Grow & Scale Click to expand
Weekly accountability, real-time coaching, and a proven framework that's helped 100+ operators scale past $1M. We stay with you through every stage — not just the kickoff.
  • Weekly accountability sessions (virtual or in-person)
  • Real-time answers when challenges arise between sessions
  • KPI tracking reviewed every 30 days
  • Ongoing hiring, delegation & leadership coaching
Who It's For

This Is For Operators Who Are
Ready to Stop Winging It.

Our programs aren't for everyone. We work best with owners who are serious, coachable, and ready to do the work. If any of these sound like you — we should talk.

You're still doing too much yourself and know it needs to change
You're hitting revenue but not keeping enough of it
You want a business that runs without you being on every call
You're ready to invest in the right help — not just watch YouTube
You want 3–4 hour workdays without sacrificing growth
The Results Speak

Operators Just Like You Are Already Living It.

From survival mode to CEO mode. These aren't outliers — this is what the framework produces.

Single-Year Revenue Swing
Total Revenue Coached
$1M+ CEOs Coached
Avg. Weekly Hours for Top Clients
See If You Qualify →
Real Results

Real People. Real Numbers.
No Fluff.

These aren't cherry-picked success stories — this is the standard.

$547,000 Swing in One Year

In just 12 months, we turned a $270,000 loss into a $275,000 profit — without a good snow season and on $900,000 less revenue.

John & Bryce MolloyJM
John & Bryce Molloy
Molloy Lawn & Landscape
Confidence to Scale & Grow

I feel confident about the future of my company to be able to scale and grow the business for it to be everything I had imagined!

Ryan DittesRD
Ryan Dittes
RD's Total Lawn
Leading with Purpose

Our mission is to change lives — financially, spiritually, and relationally. And Lawn Care CEO helped us lead from that place!

Brent MooreBM
Brent Moore
Outdoor Living Southeast
FAQ

Common Questions.
Straight Answers.

No fluff. If you have a question we haven't answered, book a call and ask us directly.

How do I know which program is right for me?
Book a free strategy call. We'll ask a few questions about your revenue, your team, and your biggest challenges — and tell you honestly which program (if any) is the right fit. We don't push you into anything that won't move the needle.
Is there a contract or commitment?
The DIY Membership is month-to-month — cancel anytime. Coaching programs (Accelerator and Fractional) involve a coaching commitment because real transformation takes time. We'll walk you through the details on your strategy call.
What if I'm not sure my business is ready for coaching?
That's exactly why we do a free call first. We've worked with operators from $0 to $5M+. If you're at the start, the DIY Membership gives you a full toolkit to build on. If you're further along and hitting a wall, we'll tell you exactly where we'd start. No commitment required to find out.
What makes Lawn Care CEO different from other business coaches?
We're industry-specific. Aaron built RDS Lawn Care to 1,500+ recurring clients before stepping out of operations. Dan has coached 100+ CEOs of $1M+ businesses. We don't teach generic business theory — we teach what actually works in lawn care, landscaping, and the green industry specifically.
How fast can I expect to see results?
Most coaching clients see meaningful shifts in clarity, structure, and accountability within the first 90 days. We've helped operators move out of survival mode in 60–90 days and seen revenue swings of hundreds of thousands of dollars in year one. Results depend on the operator's commitment — but we show up 100% when you do.
Can I upgrade from DIY to a coaching program later?
Absolutely. Many of our Accelerator clients started in the DIY Membership. It's a natural progression. When you're ready to move faster with direct coaching, just reach out and we'll get a call scheduled.
We Don't Take Everyone
100+
$1M+ CEOs Coached
$50M+
Revenue Coached
30 min
Free Strategy Call

We Only Take Clients
We're Confident We Can Help.

Book a free 30-minute strategy call. We'll get on a call, understand where you are, and tell you straight whether we're the right fit — and which program makes sense for where you want to go.

No pressure. No pitch. Spots are limited — we only take clients we're confident we can help.