Stage 01  ·  $0 – $350K

You're Just Getting Started.
Let's Make Sure You Do It Right.

Start Up is the grind phase. Revenue is somewhere between zero and $350K, and most days, you are the business. These resources are built to help you stop guessing and start building — the right way, from the foundation up.

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Your Growth Journey
01
Start Up
$0 – $350K  ·  You are here
← You're here
02
Scale Up
$350K – $1M
03
Leading
$1M – $3M
04
Maximizing
$3M+
Quick Start

Start Here First

Three resources hand-picked for where you are right now.

Podcast
How to Start (or Fix) a Lawn Care Business the Right Way
The core foundations — pricing, route density, and service mix — that separate sustainable companies from ones that grind to a halt.
Watch
Webinar
5 Proven Marketing Strategies Every Lawn Care Owner Needs
Five field-tested marketing moves that keep your schedule full — without wasting money on ads that don't convert for lawn care.
Live Event
Sign Up to Our Latest Event
Join Aaron and Dan live. Real operators, real questions, real answers — no fluff, no pitch. Just the conversation you need right now.
See Events →
Who Is This For?

If You're Between $0 and $350K — This Is Your Stage.

Start Up operators are in the grind. You built something from nothing, and that took guts. But right now the business is running you more than you're running it. You're the one answering every call, handling every complaint, running every route — and there's no clear path out of that cycle yet.

The good news? Every great lawn care company started exactly here. The operators who make it out of Start Up aren't smarter or more connected — they just got the fundamentals right before scaling. That's what these resources are for.

"The goal isn't to work harder at Start Up. It's to build systems that make the next stage possible."
Is This You?
You're doing everything — sales, service, scheduling, and every problem in between
Revenue is between $0 and $350K — some months great, some months terrifying
You don't have a reliable team yet — or you're not sure how to hire your first person
You're working 80+ hours a week and still feel like you're behind
You're not sure if you're actually making money after all the expenses
You know you need systems but don't know where to start building them
Resources for Start Up

Watch It. Listen to It. Learn It.

Podcast episodes and courses curated specifically for the Start Up stage — watch, listen, and learn at your own pace.

Podcast Episodes

Curated for the Start Up Stage

From 89 to 800 Turf Clients in Just 24 Months
How one operator grew from 89 to 800 fertilization clients in under two years — the exact strategy, pricing model, and systems that made it possible.
Watch on YouTube
How to Start (or Fix) a Lawn Care Business the Right Way
The core foundations — pricing, route density, and service mix — that separate sustainable companies from ones that grind to a halt.
Watch on YouTube
What Makes a Healthy Lawn Care Business
The financial and operational metrics every lawn care owner needs to track — and how to know if your business is truly healthy or just busy.
Watch on YouTube
How to Know It's Time to Hire Your First Employee
The signs, financial benchmarks, and mindset shifts that signal you're ready to hire — and how to avoid the mistakes most first-time hires create.
Watch on YouTube
Courses

Go Deeper With These

Course
5 Proven Marketing Strategies Every Lawn Care Owner Needs In 2026

Five field-tested marketing moves that keep your schedule full — without wasting money on ads that don't convert for lawn care.

Course
Work Less, Earn More

How to build a lawn care business that pays you more while demanding less of your time — the systems and mindset shifts that make it possible.

Coaching

Ready to Go Further? Join the DIY Membership.

Everything you need to build a more profitable lawn care business — 50+ coaching videos, plug-and-play systems, downloadable docs, and a monthly live group coaching call with our coaches. All for $97/month.

50+ coaching videos covering sales, ops, hiring, pricing, and more
Monthly live group coaching call — every single month
Plug-and-play systems, templates, and swipe files
A community of owners who get what you're navigating
Join the DIY Membership →

$97/month · Cancel anytime · No contracts

LIVE · Every Month
Monthly Group Coaching Call

10–20 minutes of focused teaching, then open Q&A with other lawn care owners working through the same things you are. You bring the questions. We bring the experience.

Focused teaching Open Q&A Peer conversation
Ready to Go Faster?

Don't Navigate Start Up Alone.

These resources give you the map. A strategy call puts a guide next to you. Book 30 minutes — we'll tell you exactly what to focus on first and whether coaching is the right move for where you are right now.

Book a Free Strategy Call →

No pressure. No pitch. Just a straight conversation about your business.