Privacy Policy

1. Who We Are

The Lawn Care CEO ("we," "us," or "our") is a business coaching and education company owned and operated by Aaron Suttenfield and Dan Ralphs, based in Charlotte, North Carolina. We provide coaching programs, digital resources, a podcast, webinars, and related educational content for lawn care and green industry operators.

This Privacy Policy applies to information collected through our website, landing pages, email communications, coaching programs, and any other services we provide.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us — whether by visiting our website, filling out a form, booking a call, enrolling in a program, or communicating with us — you may provide us with:

• Contact information: First and last name, email address, phone number, business name, and mailing address
• Business information: Annual revenue, number of employees, business location, and details about your lawn care or landscaping operation
• Payment information: Billing details processed through our payment processor (we do not store full card numbers on our servers)
• Communications: Messages, questions, feedback, and any other information you send us via email, forms, or during coaching sessions
• Account credentials: Username and password for any member portals or programs
• Survey responses and testimonials: If you participate in surveys, provide feedback, or share a testimonial

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• Device information: IP address, browser type, operating system, and device identifiers
• Usage data: Pages visited, time spent on pages, links clicked, and referring URLs
• Location data: General geographic location based on IP address
• Cookie data: Information stored via cookies and similar tracking technologies (see Section 7)

3. How We Collect Information

We collect information through a variety of methods, including:

• Our website and landing pages: Forms, opt-ins, booking calendars, and contact pages hosted on our platforms
• Calendly: When you schedule a strategy call, Calendly collects your name, email, and appointment details
• GoHighLevel (GHL): Our CRM and marketing platform, which manages contact records, automations, and communications
• Email communications: When you reply to our emails or contact us directly
• Payment processors: When you enroll in a paid program, payment information is collected and processed by our payment processor
• Podcast platforms: General analytics may be collected by Buzzsprout, Apple Podcasts, Spotify, and YouTube when you listen to our podcast
• Social media: If you interact with us on Instagram, Facebook, YouTube, or TikTok, those platforms may share basic interaction data with us

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Deliver coaching programs, respond to inquiries, schedule calls, and support your enrollment and participation in our programs
• To process payments: Charge for and manage subscriptions and one-time purchases
• To communicate with you: Send program-related updates, session reminders, account notifications, and customer support responses
• To send marketing communications: Share newsletters, educational content, promotions, and information about our programs (with your consent or as permitted by law)
• To improve our products and services: Analyze usage data and feedback to enhance our website, programs, and content
• To personalize your experience: Tailor content, recommendations, and communications to your business stage and goals
• To comply with legal obligations: Maintain records, respond to legal requests, and comply with applicable laws and regulations
• To protect our business: Detect, prevent, and address fraud, abuse, security incidents, and other harmful activities
• For testimonials and marketing: If you provide a testimonial or success story, we may use it on our website or in our marketing materials (we will seek your permission before using your name or likeness)

5. Legal Basis for Processing

If you are located in a jurisdiction where a legal basis for processing personal data is required (such as the European Economic Area or the United Kingdom), we rely on the following bases:

• Contract: Processing necessary to fulfill our agreement with you when you purchase a program or service
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and communicating with prospective clients
• Consent: Where you have given explicit consent, such as for marketing emails or optional cookies
• Legal obligation: Processing required to comply with applicable laws or regulations

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

6.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business. These providers are authorized to use your information only as necessary to provide services to us and are required to protect it appropriately. They include:

• GoHighLevel (GHL): Our CRM, marketing automation, and landing page platform
• Calendly: Appointment scheduling
• Payment processors: Secure processing of payments (e.g., Stripe or similar)
• Email service providers: Delivery of email communications
• Analytics providers: Website performance and usage analytics
• Cloud storage and hosting: Secure storage of business data

6.2 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs.

6.3 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our legal rights, prevent fraud, or protect the safety of our clients, employees, or the public.

6.4 With Your Consent

We may share your information with other parties if you give us your explicit consent to do so.

7. Cookies & Tracking Technologies

7.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar tracking technologies (such as web beacons and pixels) to improve your experience on our website, analyze traffic, and support our marketing efforts.

7.2 Types of Cookies We Use

• Essential cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics). This data is aggregated and anonymous.
• Marketing cookies: Used to track visitors across websites for the purpose of displaying relevant advertisements (e.g., Facebook Pixel, Google Ads).
• Preference cookies: Remember your settings and preferences for a better experience.

7.3 Your Cookie Choices

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You can also opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out page at optout.aboutads.info.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Active clients: We retain your information throughout your enrollment and for a reasonable period thereafter to handle any inquiries or disputes
• Inactive contacts: We may retain contact information for marketing purposes until you unsubscribe or request deletion
• Financial records: Payment and transaction records are retained for at least seven years as required by law
• Coaching notes and records: Retained for the duration of our coaching relationship and for a period of five years thereafter

When your information is no longer needed, we will securely delete or anonymize it.

9. Data Security

We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Encrypted data transmission using SSL/TLS technology
• Access controls limiting who within our team can view sensitive information
• Use of reputable, security-focused third-party platforms and processors
• Regular review of our data handling practices

10. Your Rights & Choices

Depending on your location, you may have the following rights with respect to your personal information:

• Right to access: Request a copy of the personal information we hold about you
• Right to correction: Request that we correct inaccurate or incomplete information
• Right to deletion: Request that we delete your personal information, subject to certain exceptions (e.g., legal obligations)
• Right to restrict processing: Request that we limit how we use your information in certain circumstances
• Right to data portability: Request a copy of your data in a structured, machine-readable format
• Right to object: Object to our processing of your information for direct marketing or based on our legitimate interests
• Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time without affecting prior processing

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, contact us at [email protected].

11. Children's Privacy

Our website and services are intended for adults aged 18 and older. We do not knowingly collect, use, or disclose personal information from anyone under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete that information promptly. If you believe we have collected information from a child under 18, please contact us at [email protected].

12. Third-Party Links & Services

Our website and programs may contain links to third-party websites and services, including Calendly, GoHighLevel, Buzzsprout, Apple Podcasts, Spotify, YouTube, Instagram, Facebook, and TikTok. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party platforms you use in connection with our services.

When you book a call through Calendly, enroll through GoHighLevel, or listen through a podcast platform, those services operate under their own privacy policies, and your use of them is governed by their respective terms.

13. Marketing Communications

We may send you marketing emails about our programs, free resources, podcast episodes, and other content we believe may be of value to you. You may opt out of marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email we send you; or
• Contacting us directly at [email protected] and requesting to be removed from our mailing list

Please note that even if you opt out of marketing emails, you may still receive transactional or service-related communications (such as billing confirmations, coaching session reminders, or important program updates) as these are necessary to our business relationship with you.

14. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. Where required by law, we will also notify you by email or through a prominent notice on our website.

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

We are committed to resolving any privacy concerns you may have. If you are not satisfied with our response and are located in a jurisdiction with applicable data protection authorities, you have the right to lodge a complaint with the relevant regulatory authority.