Terms of Use

1. Agreement to Terms

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and The Lawn Care CEO, owned and operated by Aaron Suttenfield and Dan Ralphs ("The Lawn Care CEO," "we," "our," or "us").

By accessing our website located at www.lawncareceo.com or any associated subdomains and landing pages, enrolling in any of our programs, purchasing any products or services, or otherwise interacting with us online or offline, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

If you are entering into this agreement on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. About The Lawn Care CEO

The Lawn Care CEO is a business coaching and education company specializing in helping lawn care, landscaping, and green industry operators build scalable, profitable businesses. Our founders, Aaron Suttenfield and Dan Ralphs, provide business coaching, educational content, online programs, a podcast, webinars, and related resources designed specifically for operators in the lawn care and green industry.

We are not licensed attorneys, accountants, financial advisors, or regulated professionals. All content, coaching, and advice provided through The Lawn Care CEO is intended for educational and informational purposes only and should not be construed as legal, financial, tax, or investment advice.

3. Services Offered

The Lawn Care CEO currently offers the following programs and services, subject to change at our discretion:

• DIY Membership ($97/month): A self-paced online membership providing access to our business framework, KPI templates, HR systems, pricing playbooks, operational SOPs, and full podcast archive.
• Accelerator Program ($750/month): A one-on-one virtual coaching program including a custom 90-day business growth roadmap, weekly accountability sessions, and direct access to our coaching team.
• Fractional Program ($2,000/month): A white-glove coaching engagement that includes in-person site visits, a deep-dive business audit, side-by-side implementation support, and ongoing accountability coaching.
• Free Resources: Including webinars, podcast episodes, and downloadable guides made available at no charge on our website and associated platforms.

Descriptions, pricing, features, and availability of all programs and services are subject to change without prior notice. We reserve the right to modify, suspend, or discontinue any service at any time.

4. Eligibility

By using our website or purchasing our programs, you represent and warrant that:

• You are at least 18 years of age;
• You have the legal authority to enter into a binding agreement;
• You are accessing our services for legitimate business purposes;
• Any information you provide to us is accurate, complete, and current; and
• Your use of our services does not violate any applicable law or regulation.

We reserve the right to refuse service to anyone for any reason at any time.

5. Payment, Billing & Refund Policy

5.1 Payment Terms

All fees for our programs are stated in U.S. dollars. By enrolling in a paid program, you authorize us to charge your designated payment method for the applicable fees. Monthly programs are billed on a recurring basis beginning on the date of enrollment. You are responsible for ensuring that your payment information is accurate and up to date.

5.2 Subscription Programs

Monthly memberships and coaching programs are billed on a month-to-month basis unless otherwise stated. You may cancel your subscription at any time. Cancellation will take effect at the end of your current billing period. You will not be charged for subsequent periods following a timely cancellation.

5.3 Refund Policy

We take this position because our coaching programs require significant time, expertise, and preparation from our team. We encourage prospective clients to attend a free strategy call and review all program details before enrolling. If you have concerns about whether a program is right for you, please contact us before purchasing.

In the event of a billing error on our part, please contact us within 30 days of the charge and we will investigate and, if applicable, issue a correction.

5.4 Late Payments

If a payment fails or is declined, we reserve the right to suspend your access to any program or service until payment is successfully processed. We may attempt to retry failed payments. Continued failure to remit payment may result in termination of your access.

5.5 Price Changes

We reserve the right to adjust our pricing at any time. Existing subscribers will receive at least 30 days' notice before any price increase takes effect.

6. No Guarantee of Results

Any testimonials, case studies, earnings examples, or client success stories shared on our website, in our programs, or in our marketing materials are illustrative of what some clients have experienced. These results are not typical and are not a guarantee that you will achieve similar outcomes. Individual results will vary significantly based on factors including but not limited to your market, effort, experience, business stage, available resources, and economic conditions.

Business coaching, by its nature, requires your active participation and implementation. We provide frameworks, guidance, accountability, and knowledge — but your results are ultimately your responsibility. We are not responsible for any business decisions you make based on our coaching or content.

7. Disclaimer of Warranties

Our website, programs, content, and services are provided on an "as is" and "as available" basis, without any warranties of any kind, either express or implied. To the fullest extent permitted by applicable law, The Lawn Care CEO expressly disclaims all warranties, including but not limited to:

• Implied warranties of merchantability, fitness for a particular purpose, and non-infringement;
• Warranties that our services will be uninterrupted, error-free, or free of viruses or other harmful components;
• Warranties regarding the accuracy, completeness, or reliability of any content, information, or materials provided; and
• Warranties that defects will be corrected.

We do not warrant that our website will be available at all times or that any information provided is current, accurate, or suitable for your specific situation.

8. Limitation of Liability

To the maximum extent permitted by applicable law, The Lawn Care CEO, its owners, coaches, employees, contractors, affiliates, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

• Loss of profits, revenue, or business opportunities;
• Loss of data or business information;
• Business interruption or failure;
• Personal injury or emotional distress; or
• Any other losses arising out of or in connection with your use of our services or reliance on our content.

In no event shall our total liability to you for all claims arising from or related to your use of our services exceed the total amount you paid to us during the three (3) months immediately preceding the claim.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to you in full. In such cases, our liability will be limited to the greatest extent permitted by applicable law.

9. Intellectual Property

9.1 Our Content

All content available through The Lawn Care CEO — including but not limited to our website, program materials, frameworks, templates, SOPs, podcast episodes, webinars, videos, written content, branding, logos, and course materials — is the exclusive intellectual property of The Lawn Care CEO and is protected by applicable copyright, trademark, and other intellectual property laws.

9.2 License to Members

Upon enrollment in a paid program, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use our materials solely for your own personal business use. This license does not include the right to:

• Copy, reproduce, distribute, or publicly display our materials;
• Modify, adapt, or create derivative works based on our content;
• Share, sell, sublicense, or otherwise transfer access to others;
• Use our content for training, coaching, or consulting services offered to third parties; or
• Remove or alter any copyright, trademark, or other proprietary notices.

9.3 Feedback

If you provide us with any feedback, ideas, or suggestions about our programs or services, you grant us an unlimited, irrevocable, royalty-free license to use such feedback for any purpose without compensation to you.

10. Confidentiality

During the course of our coaching relationship, you may receive access to proprietary frameworks, systems, strategies, and methods developed by The Lawn Care CEO. You agree to treat all such materials as confidential and not to disclose them to third parties without our prior written consent.

Similarly, information shared by other clients or members in any group coaching settings or community forums should be treated with discretion and respect. We expect all members to maintain the confidentiality of information shared by fellow participants.

We will handle your personal and business information in accordance with our Privacy Policy.

11. Prohibited Conduct

When using our website and services, you agree not to:

• Violate any applicable local, state, national, or international law or regulation;
• Impersonate any person or entity or misrepresent your affiliation with any person or entity;
• Upload, transmit, or distribute any content that is unlawful, harmful, defamatory, obscene, or otherwise objectionable;
• Attempt to gain unauthorized access to any portion of our website, systems, or networks;
• Use our services to collect or harvest any personally identifiable information;
• Interfere with or disrupt the integrity or performance of our website or services;
• Use any automated means (bots, scrapers, spiders) to access or collect content from our website;
• Share your account credentials or program access with others;
• Reproduce or resell our program materials or use them to create competing products or services; or
• Engage in any conduct that we reasonably determine to be harmful to us, our clients, or any third party.

12. Third-Party Links & Services

Our website and programs may contain links to third-party websites, tools, platforms, or services — including but not limited to Calendly, GoHighLevel, Buzzsprout, Apple Podcasts, Spotify, YouTube, and Harrell's. These third-party services are governed by their own terms of use and privacy policies, which we encourage you to review.

The Lawn Care CEO does not control, endorse, or assume any responsibility for the content, privacy practices, or reliability of any third-party websites or services. Any transactions you enter into with third parties are solely between you and that third party.

13. Privacy Policy

Your use of our website and services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Our Privacy Policy describes how we collect, use, store, and share information about you. By using our services, you consent to the collection and use of your information as described in our Privacy Policy.

14. Termination

We reserve the right to suspend or terminate your access to our services, programs, or website at any time, with or without notice, for any reason, including but not limited to:

• Violation of these Terms;
• Failure to pay applicable fees;
• Conduct that we determine to be harmful or disrespectful to our team, coaches, or other clients; or
• Any reason we deem necessary to protect the integrity of our programs or the experience of our community.

Upon termination, your license to access our content will immediately cease. You will not be entitled to a refund of any fees paid prior to termination unless a billing error occurred on our part.

You may cancel your membership or coaching program at any time by contacting us at [email protected]. Cancellations take effect at the end of your current billing period.

15. Indemnification

You agree to defend, indemnify, and hold harmless The Lawn Care CEO, its owners, officers, coaches, employees, contractors, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Your use of our website or services;
• Your violation of these Terms;
• Your violation of any applicable law or the rights of any third party; or
• Any business decisions you make based on our coaching or content.

16. Governing Law & Dispute Resolution

16.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of North Carolina, United States, without regard to its conflict of law principles.

16.2 Informal Resolution

Before initiating any formal dispute resolution proceeding, you agree to contact us at [email protected] and attempt to resolve the dispute informally. We will make reasonable efforts to address your concerns within 30 days.

16.3 Arbitration

If a dispute cannot be resolved informally, any controversy or claim arising out of or relating to these Terms or our services shall be settled by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall take place in Charlotte, North Carolina or via video conference. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

16.4 Class Action Waiver

You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration against The Lawn Care CEO.

16.5 Jurisdiction

To the extent that any dispute is not subject to arbitration, you agree to submit to the exclusive personal jurisdiction of the state and federal courts located in Mecklenburg County, North Carolina.

17. Changes to These Terms

We reserve the right to update or modify these Terms at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. We may also notify active clients by email at our discretion.

Your continued use of our website or services after any changes to these Terms constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically. If you do not agree to the updated Terms, you should discontinue use of our services.

18. Contact Information

If you have any questions, concerns, or requests regarding these Terms of Use, please contact us at: