By Invitation Only · Owners Only
The business doesn't need
more of you.
It needs a different you.
Scaling from two or three million to ten million and beyond doesn't ask you to work harder. It asks you to become a visionary-level leader. Think of it as a two-day planning meeting on how to up level your personal leadership.
A small room. Owners only.
35+
Owners in the room
$30M+
Combined revenue at the table
1
Hot seat with your name on it
2
Days off the truck
The Format
Not a conference.
A working room.
There is no back row. Under twenty owners, two days, and everybody in the room is running a company between two and ten million dollars.
01
You're in the chair
Every owner takes a hot seat. You put your actual bottleneck on the table and the room goes to work on it. Not a hypothetical, not a case study — the thing that's been on your desk since last spring.
02
Microbursts
Short, fast sessions where the best company in the room on a given thing gets up and teaches it. Somebody in here has hiring solved. Somebody has renewals solved. You don't need a keynote speaker — you need twenty focused minutes with the owner who actually did it.
03
The Visionary Work
Guided readings, real training, and the high-level conversation you can't have with your team or at your kitchen table. Where the company is going, who you have to become to take it there, and what the job turns into on the other side of five million.
Two days. Under twenty owners. Over fifty million dollars of business in one room. Bring the problem you've been avoiding.
Who This Is For
Read the list.
Be honest.
This is for owners of companies that are over a million in revenue who are Fractional clients or previous alumni.
Your revenue tripled. Your calendar didn't.
You have managers, and they still call you first.
You promoted a leader, gave them real authority, and quietly took the job back inside ninety days.
You could name the one problem holding the company back right now — and you could also tell me you haven't had eight uninterrupted hours to solve it.
You're still the smartest person in every meeting, and lately that's stopped feeling like a compliment.
You hit a number you used to dream about, and you're more tired than you've ever been.
That last one has a name. We call it Chronic CEO Fatigue, and it is not a work-ethic problem. It's a job-description problem. Two days won't fix your business — but it will change who's running it.
Claim Your Chair →
A small room. Owners only.
The Two Days
The shape of it.
Two full days, one dinner, and every owner in the chair at some point. We keep the detailed run of show flexible on purpose — the room tells us where to spend the time.
Wednesday
Day One
November 4, 2026
8:00 AM – 4:00 PM
SessionsHot seats, microbursts, and the visionary work. Everybody in the chair at some point.
6:00 – 9:00 PM
DinnerShared with the wider Lawn Care CEO room. The part people tell us about a year later.
Thursday
Day Two
November 5, 2026
8:00 AM – 3:00 PM
Sessions + Your PlanContinue the work — and Thursday afternoon, your one-page plan gets built while the people who pressure-tested it are still sitting next to you.
What fills those hours
Hot seats — Your bottleneck, the room's full attention.
Microbursts — The best company in the room on a given thing, teaching it.
The visionary work — Guided readings, training, and the high-level conversation.
Your plan — Thursday afternoon, on paper, before you leave.
Meals — Lunch both days and Wednesday dinner included. Breakfast is on your own.
Before you come — Readings go out the moment you register. You'll want three weeks.
Who's Leading It
Not speakers.
Two coaches, on the floor, the whole time.
The Operator
Aaron Suttenfield
Started mowing in 1996 as a college dropout and spent almost twenty years doing it the hard way. Then he cut the business down to fertilization and weed control, automated what was left, and built a $1M+ company he runs in three to four hours a week. He owns RDS in Mount Holly, NC — where this event is being held.
The Leadership Coach
Dan Ralphs
13 years inside one of the best-run companies in America — Inc. 500, one of the twenty best places to work. Now coaches $50M+ in lawn care revenue and reads 40-plus scorecards a month. His job at this event: making sure the plan you build actually fits the team and the culture you want to lead.
Two coaches, under twenty owners, two days. Nobody is presenting at you and nobody is hiding in the back.
The Output
Three things go home with you.
01
The Plan
One page. The most pressing problem in your business, the decision you're making about it, who owns it, and the date it's done by. Built Thursday afternoon while the people who pressure-tested it are still sitting next to you.
02
A Different Job Description
An honest read on the three jobs that are actually yours — set the vision, build the team, don't run out of money — and a short list of what you stop doing in January to make room for them.
03
A Room That Knows Your Numbers
You said your commitment out loud, in front of nineteen other owners who understood exactly what it cost you to say it. They're going to ask. That's the point.
This will be the highest-level conversation the lawn care industry has ever had in one room.
Claim Your Chair →
November 4–5, 2026 · Low Meadows Estate · Mount Holly, NC
The Lineup
Everyone in this room
is a speaker.
There's no speaker lineup, because the lineup is the room. Names go up here as owners register. Watch it fill.
Seat open
Seat open
Seat open
Get twenty people this good into one room, take away the stage, and then get out of the way.
Limited Seats · November 4–5, 2026
One seat. Two people.
Under twenty owners.
If you got the invitation, your seat is being held. It is not being held forever.
$975 per company
Both full days · Owners only
Both full days of sessions
Your hot seat · the room's full attention
Lunch Wednesday and Thursday · Wednesday dinner
Pre-event readings sent the day you register
Your one-page plan built Thursday afternoon
Twenty. That's the whole thing. Past twenty owners the hot seats stop fitting, the conversation gets polite, and it turns into a conference.
Planning Your Trip
Low Meadows Estate
Mount Holly, North Carolina
Address
140 Low Meadow Dr, Mt Holly, NC 28120
Your Room
Private, on the estate, held for the summit both days. A door that closes, nobody wandering through.
Airport
Charlotte Douglas International (CLT) — about 20 minutes out. American Airlines major hub, easy from almost anywhere.
Hotel
Fairfield by Marriott Inn & Suites Charlotte Belmont — closest hotel to the estate.
Rental Car
Recommended. Pick one up at CLT — the estate isn't walkable from anywhere and you'll want your own wheels.
Parking
On site, no charge
Doors
8:00 AM both days
Close enough to Charlotte that flying in is easy. Far enough out that nobody's ducking into a hallway to take a call.
Questions
The stuff you're actually wondering.
Because your coach thinks you've hit the point where the constraint is your leadership, not your operations. That's the whole filter. It isn't a reward for revenue.
Yes. Every owner does. If you're not willing to put a real problem on the table, you'll get about a third of what this is worth — and you'll be holding a chair someone else would have used.
Yes. The discussion assumes it, and there is nowhere to hide in a room of twenty. Register early and you'll have three weeks.
This event is for owners only. One seat, one owner. No #2.
Our calls are an hour, and you spend the first ten minutes catching me up. This is two days with no catching up, no phone, and nineteen peers who will ask you things I'm too close to your business to ask.
November is your slowest month of the year. If you can't leave for two days in your slowest month, that's not a scheduling problem — it's the exact thing this room exists to fix. Come fix it.
Then this isn't your room this year, and that's not a knock — it's a different job. Your coach will point you to the right one.
Twenty chairs.
One of them has your name on it.
November 4–5, 2026. A private room at Low Meadows Estate. A small room, owners only, two coaches, and the problem you've been carrying around since last spring. Bring your numbers.
Claim Your Chair →
The Visionary Summit · November 4–5, 2026